Is your digital presence helping or hurting?
WORK
WITH US
We become your marketing department.
You’ve built a business people genuinely love.
You’re good at what you do. You have customers. You’ve built a reputation. And you’re ready for your marketing to reflect the quality of the business you’ve worked so hard to create.
But marketing has become one more thing constantly competing for your attention and you are ready to break the cycle of slow days, weeks or months.
What should we post?
Should we send an email?
Do we have a good photo of that?
Has anyone updated the website?
Who’s promoting next month’s event?
What are we doing for the holidays?
And why am I still the person thinking about all of this?
The digital world of business makes it easier than ever to showcase your business. But if you aren't doing it well, it's like inviting people into a messy house. Is your digital presence helping or hurting you?
Black Moth is an ongoing marketing partner for established independent businesses that want smart, beautiful, consistent marketing—without hiring an expensive in-house team or managing a collection of scattered freelancers.
We bring your strategy, professional photography, social media, email, website and promotions together under one roof.
Then we make sure it all gets done. Really, really well.
STRATEGY + DIRECTION
We decide together what we’re talking about, what we’re promoting and how everything supports your larger business goals.
PROFESSIONAL PHOTOGRAPHY
Fresh, custom imagery of your space, products, food, services, people and experiences.
SOCIAL MEDIA
Consistent content that keeps your business visible and gives people reasons to follow, engage and eventually buy.
EMAIL MARKETING
Regular communication that brings customers back, promotes what’s happening and keeps your business top-of-mind.
WEBSITE
Ongoing updates so your digital presence accurately reflects the quality of your actual business.
PROMOTIONS + SPECIAL PROJECTS
Seasonal campaigns, events, launches and other opportunities planned before you’re scrambling to promote them.
Your business has outgrown DIY marketing.
WORKING TOGETHER: HOW IT WORKS
Marketing isn’t set it and forget it.
We continually look at what’s working, what’s getting a response, what customers care about and where there may be opportunities.
Then we adjust together.
We plan ahead together.
We try things.
We double down on what works.
And because we know your business better every month, the marketing gets smarter over time.
This is where things get fun.
We come to you for a monthly photography session and create fresh imagery based on the plan we’ve already built.
Then we turn that raw material into your social content, email campaigns, website updates and promotions.
Instead of constantly hunting for content…
we create it intentionally.
We don’t hand you a folder and wish you luck.
We write the captions.
We create and schedule the posts.
We write, design and send the emails.
We make the website updates.
We help execute the campaigns.
Things actually happen.
A revolutionary marketing concept, apparently.
Then we determine what we’re going to talk about, photograph and promote.
What’s happening in the business?
What do customers need to know?
What do you want to sell more of?
What’s coming next?
Where are the opportunities?
We build your content around the business—not the other way around.
We start with an in-depth strategy session.
We want to understand your business, your customers, your goals, your competition, what makes people choose you and where your biggest opportunities are.
We’ll also look at your customer experience—because there’s not much point spending money attracting new customers if you aren’t giving them every possible reason to come back.
Before we start filling the calendar with content, we make sure the pieces underneath it make sense.
That can mean refining your messaging, optimizing your website, setting up or improving email marketing, reviewing your social presence, looking at your customer journey and identifying opportunities you’re currently missing.
Every business is different and the magic in our system is the way it's customized for your business.
Marketing services start at $1850 per month
While every client’s plan is customized, your typical month with us may look something like this:
PROFESSIONAL PHOTO DAY
A fun, intentional shoot creating a fresh library of custom imagery around what’s happening in your business and what we’re marketing next.
ALMOST DAILY SOCIAL POSTS
Strategically planned, written, designed and scheduled using your custom photography and messaging. Have something urgent you want us to share for you? Shoot us an email and we'll make it happen.
3 EMAIL CAMPAIGNS
Written, designed and sent to keep your customers engaged, promote what’s happening and give them reasons to come back, without overdoing it.
WEBSITE UPDATE
Fresh promotions, seasonal information, images, events, services or other updates.
QUARTERLY DESIGN PROJECT
A promotional piece, campaign asset, event collateral or another project your business needs. Want to update that New Client Packet? Let's get it done.
ONGOING STRATEGY + PLANNING
The part that makes everything above work together instead of becoming a checklist of marketing chores. Each action has a purpose and amplifies the others to create a marketing machine.
WATCHING THE NUMBERS
Together - through analytics on our end and goal tracking on yours - we keep an eye on what's working the best so we can double down and build more momentum every month. We provide monthly analytics and have a quarterly planning meeting with you.
A typical month with Black Moth.
THE DETAILS
$1850/mo (a $4900 value)
Once your Jump Start onboarding services are complete, we essentially become your marketing department and handle all of your monthly marketing to include:
- a monthly content photo shoot
- a monthly marketing plan + a quarterly 60-minute strategy session
- 3 email campaigns written, designed and sent
- 25+ social media posts on Instagram and Facebook including images/graphics, caption and posting
- an monthly analytics report (in plain English!...to see what's working and what needs to be changed)
- your marketing concierge to work with you to collaborate on content and execution
- guides for hosting in-person events and additional marketing options
- the option to add small design or marketing projects each quarter
$5200 one-time fee (or $2200 without website design)
we work on 60-DAY contractS - cancel any time via email
APPLY TO WORK WITH US
We Become Your Marketing Department
Every Black Moth client starts with our Jump Start service to lay the foundation and set up our system within your business. To get you set up to market like a pro we include:
- initial 1-hour strategy session
- client experience audit
- website development + design w/SEO strategy and a blog
- lead generator creation...to turn cold prospects into warm leads while you sleep
- email marketing set up (integrated with website for lead capture)...to create your digital "sales team"
- email marketing automated sequence creation...to keep the conversation going
- email marketing campaign templates...to create your most powerful marketing tool
- social media profile audits...to bring more eyes and hearts to your brand
Marketing Jump Start
For when you don't know WTH to post and how...we've got you covered
Social Media for Small Business
Content your audience can read, watch or listen to is the foundation for marketing today
Content Creation Guide
Get our cut-and-pasteable templates to get started fast
Email Marketing Templates
FREEBIES
RESOURCES
GUIDES
See exactly what your marketing could look like
Sample Marketing Plans
Read the latest and greatest on our marketing blog
Articles +
Info
It's no secret...just really good stuff
The Ultimate Guide to Small Business Marketing
FREEBIES
RESOURCES
MARKETING
AND WE HAVE A POWERFUL PROVEN SYSTEM FOR IT
Good marketing is simply uncovering the magic ingredient in your business and showing it to the world in a way that turns customers into super fans, makes them want to tell everyone they know, and leaves your competitors wondering how you do it.
You run an established independent business with a proven product, service or experience.
People already love what you do—you want more of the right people to discover it.
Your business is visual, experiential or product-driven.
You care deeply about how your business looks and feels.
You understand the value of a professional brand and you "get" that everything potential clients can see and hear matters.
You want consistent marketing rather than panic-marketing whenever things get slow.
You understand that good marketing compounds over time.
And you’re ready to let someone else own a significant part of it.
We especially love working with:
SPAS + WELLNESS
RESTAURANTS + HOSPITALITY
BOUTIQUE HOTELS + RESORTS
SPECIALTY FOOD
HOME + INTERIORS
EXCEPTIONAL RETAIL
EVENT VENUES + PLANNERS
BLACK MOTH MIGHT BE PERFECT FOR YOU IF…
BUT DOES IT *WORK?*
“Never in my business has something had such an impact as this. It changed everything.”
I actually minored in marketing but as soon as we opened I was in the weeds trying to run my business and didn't even have time to think about how to get more clients. They took care of everything and I can sleep at night again!
— Crystal V., wellness practitioner
“Definitely one of the best investments I made in my business in a long time. I highly recommend.”
I signed up and we did more marketing within the first month than I think I did in the last 5 years. I just wish I had found this sooner.
— LUKE KASTINA, RESTAURANT GROUP OWNER
My marketing used to be a random Instagram post a few times a week with no idea what to say and really bad photos. Once Becky took over, I was able to actually take a day off and still my sales went up within a month!
— MINDY williams, SPA OWNER
“This was a game changer.”
We were looking to hire a marketing director or agency for our practice when we found Black Moth. I was signed up on the spot, had a new website up in less than 2 weeks and saw a boost in new patients almost immediately. Becky has become part of our team and continually goes above and beyond for less than what we pay some part-time staff members.
— Katlyn H. FUNCTIONAL MEDICINE
“Hiring a marketing department would have cost us $50,000 a year. ”