BIG MARKETING
FOR SMALL BUSINESS
The
Collection
VALENCIA
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
THE SPRITZ
COLLECTION
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
Imagine having a seasoned marketing leader who knows strategy, systems, and growth inside out—without the full-time salary. That’s what Black Moth Marketing is: a high-level marketing partner who steps in to help drive your business forward and make sure everything gets executed perfectly...for the cost of a part-time employee.
For a very small business, it feels like finally having someone take the weight off your shoulders. No more guessing on social posts, email campaigns, client retention, and branding on your own. Instead, you get the clarity of a roadmap, the consistency of a plan, and the peace of mind that marketing is being driven by expertise—while you stay focused on running the business you love.
Marketing is easy to learn but hard to master. The magic is in the mastery.
It's been said that marketing a small business takes a day to learn but a lifetime to master. While many small business owners know a handful of marketing concepts, that's not enough to be effective. Because the truth is, most marketing doesn't fail in concept, it fails in execution.
If you try to market your business with random acts of marketing, you'll fail miserably. Additionally, if your marketing is a few trendy social posts per week, please know...this isn't a strategy. However, if you sell by sharing, educating, entertaining and serving - and most importantly, dialing in your message to tell them what they need to hear - you'll build an audience of stark raving fans who can't wait to do business with you.
Like everything else in your business that drives you to success, your marketing has to be a fine-tuned, customized system that you implement with the sole intent of growing your business. And, there are only 2 ways to grow your business:
• bringing in more new clients
• increasing the lifetime value of your clients
We've mastered it
and we're here to help.
THE BLACK MOTH MARKETING SYSTEM
social media
By posting helpful and inspiring content, you can reach a lot of people who may be searching for a business like yours. This is the first step to creating engaged leads.
LEAD GENERATORS
This content (written, video, samples, presentations, podcasts, calls, etc.) solves a problem your ideal client has as a free service. It gives a taste of your paid services and shows what it’s like to work with you. It builds trust and respect when done well and makes them want to pay to work with you. Lead Generators are also the best way to convert cold leads to email subscribers.
EMAIL MARKETING
When done right, email marketing can act as a digital sales team. Automated email sequences (think: welcome sequence to slowly keep a conversation going with new audience members) are a crucial part of your marketing system. Your email marketing will be the delivery system for your lead generators as well as the place you get to engage 1-on-1 with warm leads. Regular email newsletters have the highest return on marketing actions for small business.
A BLOG
A blog is simply a library of articles on your website. By providing this library of content you are able to answer hesitations or questions, educate and inspire people who might want to work with you, show your experience and expertise, give examples of how you solve their problem, and build SEO (help people find you through internet searches) by having lots of great keywords used throughout your website. When done well, a blog reads like a magazine that people can’t get enough of and gives people a reason to keep coming back to your site even when they aren’t quite ready to buy.
client experience
One of the first things we do with each business we work with is to walk through the entire client experience you provide and do an audit together. We look for: missed opportunities, what is working and can be doubled down on, bottlenecks that can be removed, and what can be added to create stark-raving fans that want to tell everyone they know. While this may not seem like an aspect of marketing, it's a huge mistake to invest in marketing and gain new clients only to lose them to a subpar experience.
WARM OUTREACH
While apps and automation are amazing, effective and absolutely necessary, there is nothing more effective than individually reaching out to a warm lead or existing client to offer services or somehow make their life better. The extent that this is possible to do sustainably varies from one business to the next, but our system includes ways to help you at least do as much as possible.
get more clients + increase the lifetime value of all of them
SPECIAL PROJECTS
These are anything from workshops to open houses to informative video series or even just a fun sale or promotion. We support you with tried and true ideas that might work for your business and are here to help you implement them with success.
Get on the list / GET ON THE LIST / GET ON THE LIST
NOT YOUR AVERAGE EMAIL NEWSLETTER
Ideas you can steal, juicy tidbits you can use asap and deep dives into small business marketing...all for free whether you work with us or not.
"Truly Black Moth's emails are the only emails I genuinely look forward to."
"When you show up in my inbox, I settle in with an espresso and get ready to enjoy myself."
Get on the list
WE'RE HERE TO HELP
Learn all things small business marketing with us. We'll take you down the rabbit hole of awesomeness.
Want a chief marketing officer for the cost of a part-time employee?
Join The Club
🧡 WHY YOU'LL LOVE IT:
Done-for-You marketing that small businesses can afford.
When it comes to marketing, statistics show, only about 3% of small businesses are willing to do what it takes. Are you ready to be part of that 3%?
work with us
I am obsessed with all things marketing...
I am so obsessed with marketing, I actually started a business just to market it. During a pandemic. And it worked.
We did a week's worth of sales during our Grand Opening weekend.
We did almost a half million in sales during our first full year open selling only locally.
We had over 5000 followers on Instagram after being open 3 months.
We had a line through the shop every week or our Friday Flower Happy Hour.
We grew our email list to 3000+ people in 2 short years.
Hi! I'm Becky
ON THE BLOG:
REVIEWS
loved and trusted
by 50+ others
"I've been working with Black Moth for over 6 years and they never steer us wrong!"
Heather
Banks Nutrition Functional Medicine
"I didn't even know I needed help with marketing but we've had a waitlist and every class is full ever since I started using Black Moth."
ASHLEY
Yoga Studio Owner
"When we opened our shop, we knew our concept was good but struggled to be consistent. Getting monthly content makes it so easy to be consistent"
Catherine
Nine Twenty-Two Shop
We are booked solid...sometimes a month out! But, even better we have slowly noticed that the quality of our clients has also gotten better!"
JESSICA
Spa Owner
