Imagine your business as one you genuinely love running—one that brings both fulfillment and profit with a steady stream of customers and income.
The key to making this vision real? Robust marketing. Here's the truth: when you excel at bringing in leads and converting them to customers, you can overcome almost any other business challenge. Marketing is your safety net.
The best part? Marketing isn't complex—it's straightforward. But, don't confuse "straightforward" with "effortless". Consistent, well-planned execution is the key.
But let's be honest: most people dabble and give up, claiming they've "tried everything." What this usually means is they've tried a few things, didn't really know what they were doing and quit trying. But the truth is, the "magic" with marketing is as simple as consistently using a system in which the whole is greater than the sum of it's individual parts.
By hiring an expert to help grow your business, you'll gain the one thing that sets a small handful of businesses apart from all the others: the ability to continually bring in (and keep) your ideal customers. In my experience, only about 3% of small businesses really know how to or are willing or able to do the work...making it easier for YOU to stand out.
Are you ready to be part of that 3%?
"Here's the truth: when you excel at bringing in leads and converting them to customers, you can overcome almost any other business challenge. Marketing is your safety net."
I know what it’s like to want more sales, more customers…to have those awesome, busy, high-sales days be the norm…not just a special exception that can only occur with a huge effort requiring a special event or a deep discount.
I know what it's like to wonder if social media is a golden ticket when you know how to use it right or...if advertising was something I should be doing and HOW??
I know what it’s like to feel like I'm doing too much one day, not enough the next and to have no idea what's working and what's wasting money.
I know because I've been there.
After marketing other people's businesses for years and developing a whole system to do so, I wanted to truly put it to the test myself. I started an experiential retail store and used my business as a marketing experiment and then tracked what worked and what didn't. I did the research on what didn’t and figured out why. And then, I experimented some more. I doubled down on what did work and the results were incredible.
• We did a week's worth of sales during our Grand Opening weekend.
• We did over a half million in sales during our first full year open selling only locally.
• We had over 5000 followers on Instagram after being open 3 months.
• We had a line through the shop every week for our Friday Flower Happy Hour.
• We grew our email list to 3000+ people in 2 short years.
In the 5 years of running my business, I tried to do it all myself and it wasn't sustainable. I could EITHER spend time on coming up with marketing content and activities each month OR run my business...I couldn't do both. I knew I needed help and started searching for it but, it didn't exist. I found big agencies who charged more than my combined other monthly expenses OR smaller agencies who only do social media. I wanted an expert to guide the implementation of my whole system but couldn't find it.
This is how Black Moth Marketing was born. I was so blown away by how well my system worked, I closed my store and dove deep into helping other businesses and found my true calling in the process.
I’ve done the experiments and made the mistakes, and I've seen the success that comes from doing it well. And now, I’ve put it all into a integrative system that can be applied to any type of small business to bring in new clients and help keep them for life.
I'VE BEEN THERE AND I GET IT
