Imagine your business as one you genuinely love running—one that brings both fulfillment and profit with a steady stream of customers and income.
The key to making this vision real? Robust marketing. Here's the truth: when you excel at bringing in leads and converting them to customers, you can overcome almost any other business challenge. Marketing is your safety net.
The best part? Marketing isn't complex—it's straightforward. But, don't confuse "straightforward" with "effortless". Consistent, well-planned execution is the key.
But let's be honest: most people dabble and give up, claiming they've "tried everything." What this usually means is they've tried a few things, didn't really know what they were doing and quit trying. But the truth is, the "magic" with marketing is as simple as consistently using a system in which the whole is greater than the sum of it's individual parts.
By hiring an expert to help grow your business, you'll gain the one thing that sets a small handful of businesses apart from all the others: the ability to continually bring in (and keep) your ideal customers. In my experience, only about 3% of small businesses really know how to or are willing or able to do the work...making it easier for YOU to stand out.
Are you ready to be part of that 3%?
Here's the truth: when you excel at bringing in leads and converting them to customers, you can overcome almost any other business challenge. Marketing is your safety net.
I know what it’s like to want more sales, more customers…to have those awesome, busy, high-sales days be the norm…not just a special exception that can only occur with a huge effort requiring a special event or a deep discount.
I know what it's like to wonder if social media is a golden ticket when you know how to use it right or...if advertising was something I should be doing and HOW??
I know what it’s like to feel like I'm doing too much one day, not enough the next and to have no idea what's working and what's wasting money.
I know because I've been there.
Years ago, I worked in my family's chiropractic practice. After working there for a bit, I took it upon myself to figure out the best way to get new clients. We tried running some ads with a special new patient rate. Very few people came in, and most were shopping for the cheapest deal and a quick fix. They weren't our people.
So we did a massive deep dive into the patients we wished we could clone: How had they found us? What made them choose us? What made them stay, come back and refer their friends?
What we learned completely changed the way I thought about marketing. We implemented a system based on what we learned and our staff hit their booking goals every single month after.
I "accidentally" built a marketing system around how the right people actually discover, get to know, and eventually choose a local business.
Several years later, convinced that my real passion was still small business, I went into business myself and opened an experiential retail shop. We sold beautiful things, hosted workshops and events, did floral design, and created the kind of experience that made people want to come back and bring their friends. And I used that same marketing system to grow it. It was robust and left no stone unturned. It took intention, time and consistency — and worked like magic.
• We did a week's worth of sales during our Grand Opening weekend.
• We did over a half million in sales during our first full year open selling only locally.
• We had over 5000 followers on Instagram after being open 3 months.
• We had a line through the shop every week for our Friday Flower Happy Hour.
• We grew our email list to 3000+ people in 2 short years.
In the 5 years of running my business, I tried to do it all myself and it wasn't sustainable. I could EITHER spend time on coming up with marketing content and activities each month OR run my business...I couldn't do both. I knew I needed help and started searching for it but, it didn't exist. I found big agencies who charged more than my combined other monthly expenses OR smaller agencies who only do social media. I wanted an expert to guide the implementation of my whole system but couldn't find it.
This is how Black Moth Marketing was born. I was so blown away by how well my system worked, I closed my store and dove deep into helping other businesses and found my true calling in the process. And...I have yet to find a business where the system doesn't work.
I’ve done the experiments and made the mistakes, and I've seen the success that comes from doing it well. And now, I’ve put it all into a integrative system that can be applied to any type of small business to bring in new clients and help keep them for life.
I'VE BEEN THERE AND I GET IT
