I'VE BEEN THERE AND I GET IT
I’ve done the experiments and made the mistakes, and I've seen the success that comes from doing it well. And now, I’ve put it all into a step-by-step process that can be applied to any type of small business.
I know what it’s like to want more sales, more customers…to have those awesome, busy, high-sales days be the norm…not just a special exception that can only occur with a huge effort requiring a special event or a deep discount.
I know what it's like to wonder if social media is a golden ticket when you know how to use it right or...if advertising was something I should be doing and HOW??
I know what it’s like to feel like I'm doing too much one day, not enough the next and to have no idea what's working and what's wasting money.
I know because I've been there.
After marketing other people's businesses for years and developing a plan that really works, I wanted to see the same magic for myself. I started an experiential retail store and used my business as a marketing experiment and then tracked what worked and what didn't. I did the research on what didn’t and figured out why. And then, I experimented some more. I doubled down on what did work and the results were incredible.
• We did a week's worth of sales during our Grand Opening weekend.
• We did over a half million in sales during our first full year open selling only locally.
• We had over 5000 followers on Instagram after being open 3 months.
• We had a line through the shop every week or our Friday Flower Happy Hour.
• We grew our email list to 3000+ people in 2 short years.
But, I tried to do it all myself and it wasn't sustainable. I could EITHER work on consistent, daily marketing OR run my business...I couldn't do both. I knew I needed help and started searching for it but, it didn't exist. I found big agencies who charged more than my combined other monthly expenses OR smaller agencies who only do social media. I wanted an expert to implement my whole system but couldn't find it.
This is how Black Moth Marketing was born. I started sharing my system with others, but they also needed help to make it happen. So, I closed my store and dove deep into helping other businesses and found my true calling in the process.
"Here's the truth: when you excel at bringing in leads and converting them to customers, you can overcome almost any other business challenge. Marketing is your safety net."
Imagine your business as one you genuinely love running—one that brings both fulfillment and profit.
The key to making this vision real? Robust marketing. Here's the truth: when you excel at bringing in leads and converting them to customers, you can overcome almost any other business challenge. Marketing is your safety net.
The best part? Marketing isn't complex—it's straightforward. But, don't confuse "straightforward" with "effortless". Consistent, well-planned execution is the key.
But let's be honest: most people dabble and give up, claiming they've "tried everything." What this usually means is they've tried a few things, didn't really know what they were doing and quit trying. But the truth is, the "magic" with marketing is in the consistency.
By hiring an expert to help grow your business, and consistently take action, you'll develop the most valuable skill in business - the ability to attract and keep your ideal customers. In my experience, only about 3% of small businesses really know how to or are willing to do the work.
Are you ready to be part of that 3%?
HI! I'M BECKY
Why Black Moth?
Learn all things small business marketing with us. We'll take you down the rabbit hole of awesomeness.
No. 01
Our Big Marketing system can bring in more leads and better leads and convert them into clients - no matter what industry, how small your business is or where you are located. The concepts are universal and can customized for your business. From creating a marketing message that speaks to your ideal customer, to the implementation of digital marketing tools in a way that doesn't feel pushy or cheesy - and doesn't cost a fortune - our system can work for any small business.
No. 02
By putting our system into place in your small business, we'll create momentum that continuously brings in more customers, helps keep those you already have and gets them coming back for more than ever. It's not rocket science...just simple concepts that are used consistently to create big results.
No. 03
Our services are designed by a small business owner for small business owners and designed get you marketing quickly and effectively. Through our Jump Start onboarding services we set you up to succeed at marketing your business in a way that most small businesses can't or don't do. With our monthly services - we expertly handle all of it for you - or with you.
I REALLY HATE CORPORATE
MARKETING LINGO
I'M OBSESSED WITH CREATING AMAZING CUSTOMER
ANALYTICS
I LOVE TO GEEK OUT ON
EXPERIENCES
THE BEST MARKETING ALWAYS TELLS
STORIES
I BELIEVE THAT PAID ADVERTISING IS
OPTIONAL
COME FROM CONSISTENT ACTION
BIG RESULTS