THE 3%
CLUB
When it comes to marketing, statistics show, only about 3% of small businesses are able and willing to do what it takes and get the results big businesses do. Are you ready to join The 3% Club?
Marketing is easy to learn but hard to master. The magic is in the mastery.
They say that marketing a small business takes a day to learn but a lifetime to master. Because, while many small business owners know a handful of marketing concepts, that's not enough to be effective. Because the truth is, most marketing doesn't fail in concept, it fails in execution.
But, if you try to market your business with random acts of marketing, you'll fail miserably. Additionally, if your marketing is a few trendy social posts per week, please know...this isn't a strategy. However, if you sell by sharing, educating, entertaining and serving - and most importantly, dialing in your message to tell them what they need to hear - you'll build an audience of stark raving fans who can't wait to do business with you.
Like everything else in your business that drives you to success, your marketing has to be a fine-tuned, customized system that you implement with the sole intent of growing your business. And, there are only 2 ways to grow your business:
• bringing in more new clients
• increasing the lifetime value of your clients
And we've mastered it so you don't have to
If you are running a small business and want more new clients, this is for you.
The 3% Club was create as a passion project when I realized...there are no affordable options to help small businesses execute effective marketing.
There are agencies that charge more than what most small businesses pay in rent or payroll. There are books and courses for learning how to piece together a very generic marketing plan. There are consultants and experts that only big businesses can afford.
I've watched small businesses open and close - businesses whose owners are real, awesome people who poured their heart and soul into opening the business of their dreams. I've also gotten to help dozens of small businesses thrive by implementing a simple system that helps go above and beyond for your clients on a daily basis. And, all it takes is a fine-tuned message and a really good system for getting it out there.
And now, I am excited to help you do it yourself. Maybe you've just opened and have more time than money. Maybe you have a part-time employee with a little time on their hands. Either way, we deliver ready-to-customize templates for all marketing content - and tell you exactly what to do with it - each month to get you marketing better than 97% of other businesses out there.
WE SEND YOU FILL-IN-THE-BLANKS TEMPLATES FOR ALL MONTHLY MARKETING CONTENT
WE GIVE
STEP-BY-STEP INSTRUCTIONS FOR EXACTLY WHAT TO DO WITH IT
WE HOST A MONTHLY CALL TO ANSWER YOUR QUESTIONS AND GIVE GUIDANCE AS NEEDED
WE START WITH A 1-ON-1 STRATEGY CALL AND GIVE YOU OUR MARKETING SYSTEM SET-UP GUIDE
WHAT'S INCLUDED each month:
Each month after that you'll receive:
• 1 long-form blog post template to keep building your "resource library" on your website and increasing the SEO to help you get "found" in local searches
• 4 email templates: 1 longer newsletter-style template, 2 shorter emails and 1 (optional) promotional email
• 20+ social media post templates with instructions and tips for choosing images or creating graphics
a monthly strategy session that is half Q+A and half concepts and suggestions for using this month’s templates and guides
✓
✓
✓
With each client, we start with our Quick Start service that includes a 1-hour 1-on-1 Strategy Session to learn about your business, help create your overall marketing messaging and create your custom marketing plan. You'll receive our Quick Start Guide with step-by-step instructions for setting our system up for your business.
HOW IT WORKS
The Foundation
As soon as you sign up, you'll receive your log in to book your Initial Strategy Session. We'll walk you through creating your overall marketing message (you'll use this for every piece of marketing content). We'll learn all about your business and your goals to determine how our system can best be customized for and used in your business. After the call, we'll provide you with an outline of your strategy and a checklist for next steps.
Create Your
System
You'll also receive our Black Moth Quick Start Guide guide that walks you through setting up our system - including email marketing, a social media scheduler, lead generator creation and more - for your business. We break it donw into plain English step-by-step instructions that anyone can follow. Most clients are able to sit down and realistically set everything up in just a few hours.
Flawless Execution
On the 15th of each month, you'll receive the templates for the following month along with a recording of our monthly strategy call. The call is pre-recorded (members are reminded each month to submit questions) and will answer any questions submitted by our Club members and cover concepts and content that will be implemented in the upcoming month. The call is equal parts Ask-Me-Anything and ideas/concepts/guidance for all things small business marketing. I'll share member successes that can be replicated, mistakes to avoid and new ideas for marketing outside of our system including live events, community collaborations and client experience upgrades.
Happy
Marketing Day
Just like you, we are a very small business - not some big corporate agency. Reach out via email anytime you get stuck or have a question. Our top priority is the success of our members and we keep The 3% Club small so we can be available to assist when needed. Many of our clients have a part-time employee handling their marketing content, so questions pop up often! We also make it easy for you to cancel at any time (30 days notice in writing) to fit your needs.
Your templates for each month will be uploaded into your client portal with instructions for how to customize (basically copy-and-paste then fill-in-the-blanks) for your business. We recommend setting aside 1 day each month or week to "batch schedule" (i.e. - do it all at once and schedule it to auto-post) your marketing content so you can run your business and let it work on auto-pilot. We do recommend checking in on social media comments weekly, but everything else can be scheduled ahead of time. We fondly refer to this as Marketing Day...and, yes...with our system, you really can do it in one day per month.
We'll Be Your Guide
THE 3% CLUB
• As soon as you sign up for The 3% Club, you'll receive log-in info for your client portal where you can schedule your Initial Strategy Session and access our Black Moth Quick Start Guide. During the session, we'll learn about your business and goals and walk you through creating your client messaging that will be used in all of your marketing content. Your final messaging includes who you help, what problem you solve for them, the services/products you provide, your expertise and experience (why you are the best option to solve their problem), consequences they might face if they don't work with you, what their life will look like when they do work with you, the benefits they'll experience from working with you, your empathy for their problem, and the transformation they'll experience from working with you. This is a psychological deep dive to determine exactly what potential clients need and want to hear to choose you.
• Once your strategy is established, you'll use our Quick Start Guide to create your lead generator (something potential clients can download from your website for a taste of what it's like to work with you to build trust and authority), set up your email marketing with at least 1 automated sequence (when they enter their email to get your lead generator, this series of emails will be triggered to start sending automatically), audit your social media accounts (or set them up if needed) and connect them to our favorite social media management app so you can batch schedule your social media posts and interact with comments all in one place.
• Our guide will also take you through a client experience audit to make sure that once your amazing marketing takes affect and clients come to you, the experience they have creates stark-raving fans. This will also ensure that you are wasting time and money on bringing new clients in, only to lose them to a negative experience.
• Once your marketing infrastructure is in place, you'll receive your monthly marketing templates on the 15th of each month to give you time to customize them and schedule your content to be ready by the first of the next month. The monthly templates you'll receive are: a new blog post (an article to showcase your expertise and build SEO - help search engines find you - with lots of great keywords), 20+ social media posts, and 4 emails. We'll also send you a video of our monthly member call answering questions submitted from members, sharing member successes, and giving tips for customizing the templates for various types of businesses. With each set of templates, we'll also include ideas and examples for customizing for different types of businesses along with suggestions for images or graphics (we give great sources at sign up).
• Within the Quick Start guide and our monthly calls, you'll learn how to track basic analytics in plain English to determine what's working and should be doubled-down on and what can be changed. We reach out to you to remind you to do this each month.
• You will have the ability to email us with questions at any time. We know that a lot of our 3% Club members are solo-preneuers wearing all of the hats or very small businesses with a part-time employee implementing your marketing and we are here to support that.
• Because we work ahead 30 days, we require 30 days written notice to cancel your membership. We are a small business like you and we are run by humans who care so a simple email is all that is needed to cancel.
A TYPICAL MONTH IN THE 3% club
Want a chief marketing officer for the cost of a part-time employee?
Join The Club
🧡 WHY YOU'LL LOVE IT:
Done-for-You marketing that small businesses can afford.
When it comes to marketing, statistics show, only about 3% of small businesses are willing to do what it takes. Are you ready to be part of that 3%?
Join The 3% Club...
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