THE 3%
CLUB
When it comes to marketing, statistics show, only about 3% of small businesses are able and willing to do what it takes and get the results big businesses do. Are you ready to join The 3% Club?
Marketing is easy to learn but hard to master. The magic is in the mastery.
They say that marketing a small business takes a day to learn but a lifetime to master. Because, while many small business owners know a handful of marketing concepts, that's not enough to be effective. Because the truth is, most marketing doesn't fail in concept, it fails in execution.
But, if you try to market your business with random acts of marketing, you'll fail miserably. Additionally, if your marketing is a few trendy social posts per week, please know...this isn't a strategy. However, if you sell by sharing, educating, entertaining and serving - and most importantly, dialing in your message to tell them what they need to hear - you'll build an audience of stark raving fans who can't wait to do business with you.
Like everything else in your business that drives you to success, your marketing has to be a fine-tuned, customized system that you implement with the sole intent of growing your business. And, there are only 2 ways to grow your business:
• bringing in more new clients
• increasing the lifetime value of your clients
And we've mastered it so you don't have to
If you are running a small business and want more new clients, this is for you.
The 3% Club was create as a passion project when I realized...there are no affordable options to help small businesses execute effective marketing.
There are agencies that charge more than what most small businesses pay in rent or payroll. There are books and courses for learning how to piece together a very generic marketing plan. There are consultants and experts that only big businesses can afford.
I've watched small businesses open and close - businesses whose owners are real, awesome people who poured their heart and soul into opening the business of their dreams. I've also gotten to help dozens of small businesses thrive by implementing a simple system that helps go above and beyond for your clients on a daily basis. And, all it takes is a fine-tuned message and a really good system for getting it out there.
And now, I am excited to help you do it yourself. Maybe you've just opened and have more time than money. Maybe you have a part-time employee with a little time on their hands. Either way, we deliver ready-to-customize templates for all marketing content - and tell you exactly what to do with it - each month to get you marketing better than 97% of other businesses out there.
WE SEND YOU FILL-IN-THE-BLANKS TEMPLATES FOR ALL MONTHLY MARKETING CONTENT
WE GIVE
STEP-BY-STEP INSTRUCTIONS FOR EXACTLY WHAT TO DO WITH IT
WE HOST A MONTHLY CALL TO ANSWER YOUR QUESTIONS AND GIVE GUIDANCE AS NEEDED
WHAT'S INCLUDED each month:
1 long-form blog post template to keep building your "resource library" on your website and increasing the SEO to help you get "found" in local searches
4 email templates: 1 longer newsletter-style template, 2 shorter emails and 1 (optional) promotional email
24 social media posts with instructions and tips for choosing images or creating graphics
a monthly strategy session that is half Q+A and half concepts and suggestions for using this month’s templates and guides
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immediate access to our members-only Vault including our Quick Start Guide to walk you through creating the messaging that will get plugged into all monthly templates, plus step-by-step set up and use of our marketing system and apps (we highly recommend our Jump Start service but you can choose to DIY if tech savvy and a quick learner)
HOW IT WORKS
Build Your System
As soon as you sign up, you'll receive your log in to get started. You'll receive our Quick Start guide with step-by-step instructions to walk you through creating your overall marketing message (you'll use this for every piece of marketing content). The Quick Start guide also walks you through setting up our system - including email marketing, social media scheduler, lead generator creation and more - for your business. You can also opt to use our Jump Start service and have us handle your set up for you to get you marketing in as little as 2 weeks.
Create Your
Sales Machine
Your website is the home base of your marketing and therefore, needs to be set up with the right messaging to convert clients into leads. You also need to have at least one lead generator in place (often a guide or other info your ideal clients can download that you provide as a service to turn them into a warm lead and show what it's like to work with you) that they'll give up their email in exchange for. A blog - or library of articles - is also a must-have for a high converting website. Use the website wireframe worksheet to dial in your messaging and then have your website updated accordingly. You can also have us create a new website through our Jump Start service.
Flawless Execution
On the 15th of each month, you'll receive the templates for the following month along with a recording of our monthly strategy call. The call is pre-recorded (members are reminded each month to submit questions) and will answer any questions submitted by our Club members and cover concepts and content that will be implemented in the upcoming month. The call is equal parts Ask-Me-Anything and ideas/concepts/guidance for all things small business marketing. I'll share member successes that can be replicated, mistakes to avoid and new ideas for marketing outside of our system including live events, community collaborations and client experience upgrades.
Happy
Marketing Day
Just like you, we are a very small business - not some big corporate agency. Reach out via email anytime you get stuck or have a question. Our top priority is the success of our members and we keep The 3% Club small so we can be available to assist when needed. Many of our clients have a part-time employee handling their marketing content, so questions pop up often! We also make it easy for you to cancel at any time (30 days notice in writing) or upgrade or downgrade as needed to fit your needs.
Your templates for each month will be uploaded into your client portal with instructions for how to customize (basically copy-and-paste then fill-in-the-blanks) for your business. We recommend setting aside 1 day each month or week to "batch schedule" (i.e. - do it all at once and schedule it to auto-post) your marketing content so you can run your business and let it work on auto-pilot. We do recommend checking in on social media comments weekly, but everything else can be scheduled ahead of time. We fondly refer to this as Marketing Day...and, yes...with our system, you really can do it in one day per month.
We'll Be Your Guide
THE 3% CLUB
• As soon as you sign up for The 3% Club, you'll receive log-in info for your client portal where you can access our Quick Start guide to start creating your overall messaging. This usually is done through data you may already have or through a client survey. Your final messaging includes who you help, what problem you solve for them, the services/products you provide, your expertise and experience (why you are the best option to solve their problem), consequences they might face if they don't work with you, what their life will look like when they do work with you, the benefits they'll experience from working with you, your empathy for their problem, and the transformation they'll experience from working with you. This is a psychological deep dive to determine exactly what potential clients need and want to hear to choose you.
• Once your messaging is established, you'll use it to update your existing website or create your new website. Our worksheet will walk you through exactly what your website should say and how it should be set up. You can either DIY this step, take the updates to your designer or opt to have us create a new website through our Jump Start service. Through this service, we'll create a beautifully designed website that showcases an elite level of professionalism and says all the right things to establish trust and authority. The second worksheet in our Quick Start guide will walk you through creating your lead generator (something potential clients can download from your website for a taste of what it's like to work with you to build trust and authority). You can use an app such as Canva to create a lead generator or have it designed for you. This step is also part of our Jump Start service. You'll also learn how to set up your email marketing with at least 1 automated sequence (when they enter their email to get your lead generator, this series of emails will be triggered to start sending automatically). You'll also audit your social media accounts (or set them up if needed) and connect them to our favorite social media management app so you can batch schedule your social media posts and interact with comments all in one place.
• Our Quick Start guide will also take you through a client experience audit to make sure that once your amazing marketing takes affect and clients come to you, the experience they have creates stark-raving fans.
• Once your marketing infrastructure is in place, you'll receive your monthly marketing templates on the 15th of each month to give you time to customize and schedule your content. The monthly templates you'll receive are: a new blog post (an article to showcase your expertise and build SEO - help search engines find you - with lots of great keywords), 20+ social media posts, and 4 emails. We'll also send you a video of our monthly member call answering questions submitted from members, sharing member successes, and giving tips for customizing the templates for various types of businesses.
• Within our member library, you'll learn how to track basic analytics in plain English to determine what's working and should be doubled-down on and what can be changed. We reach out to you to remind you to do this each month.
• You will have the ability to email us with questions at any time. We know that a lot of our 3% Club members are solo-preneuers wearing all of the hats or very small businesses with a part-time employee implementing your marketing and we are here to support that.
• Because we work ahead 30 days, we require 30 days written notice to cancel your membership. We are a small business like you and we are run by humans who care so a simple email is all that is needed to cancel.
A TYPICAL MONTH IN THE 3% club
Want it all expertly handled?
Join The Club
🧡 WHY YOU'LL LOVE IT:
Done-for-You marketing that small businesses can afford.
When it comes to marketing, statistics show, only about 3% of small businesses are willing to do what it takes. Are you ready to be part of that 3%?
Join The Club...
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