BLACK MOTH MARKETING SYSTEM

social media

By posting free helpful content, you can provide a service for free and reach a lot of people. This is the first step to creating engaged leads.

LEAD MAGNETS

This content (written, video,  samples, presentations, podcasts, calls, etc.) solves a problem your ideal client has as a free service. It gives a taste of your paid services and show what it’s like to work with you. It builds trust and respect when done well and makes them want to pay to work with you. Lead magnets are also the best way to convert cold leads to email subscribers.

EMAIL MARKETING

While larger businesses often have an entire sales team, small businesses cannot. But…you can use email marketing AS a digital sales team. Automated email sequences (think: welcome sequence to slowly keep a conversation going with new audience members or educational sequences to start building a relationship with warm leads) are a CRUCIAL part of your marketing system. Your email marketing will be the delivery system for your lead magnets as well as the place you get to engage 1-on-1 with warm leads.

A BLOG

A blog is simply a library of articles on your website. By providing this library of content you are able to answer hesitations or questions, educate and inspire people who might want to work with you, show your experience and expertise, give examples of how you solve their problem, and build SEO (help people find you through internet searches) by having lots of great keywords used throughout your website. When done well, a blog reads like a magazine that people can’t get enough of and gives people a reason to keep coming back to your site even when they aren’t quite ready to buy.

client experience

One of the first things we do with each business we work with is to walk through the entire client experience you provide and do an audit together. We look for: missed opportunities, what is working and can be doubled down on, bottlenecks that can be removed, and what can be added to create stark-raving fans that want to tell everyone they know. While this may not seem like an aspect of marketing, it's a huge mistake to invest in marketing and gain new clients only to lose them to a subpar experience.

WARM OUTREACH

While apps and automation are amazing, effective and absolutely necessary, there is nothing more effective than individually reaching out to a warm lead or existing client to offer services or somehow make their life better. The extent that this is possible to do sustainably varies from one business to the next, but our system includes ways to help you at least do the minimum possible.

get more clients + increase the lifetime value of all of them

PRICING

$3400 ONBOARDING FEE - INCLUDES INITIAL 60 MINUTE STRATEGY + CONSULTING SESSION, NEW WEBSITE DESIGN + CONTENT, SET UP OF ALL DIGITAL MARKETING INFRASTRUCTURE, LEAD MAGNET CREATION, CLIENT EXPERIENCE AUDIT

$1750 PER MONTH - INCLUDES CONTENT + CREATION OF: 20+ SOCIAL MEDIA POSTS, 2 BLOG POSTS, 4 EMAIL CAMPAIGNS, A 30-MINUTE STRATEGY CALL EACH MONTH, ANALYTICS REPORTING, DESIGN SUPPORT FOR IN-HOUSE PROJECTS, MINOR WEBSITE UPDATES AS NEEDED